Building Brands and Bottom Lines
What is
Maeve Marketing?
We are a creative agency that believes marketing can build lasting brands AND drive the bottom line.
Our team excels in driving business growth via strong marketing strategy and breakthrough creative. With our combined expertise in various tech and retail industries, we have grown challenger brands into category leaders and elevated previously stalled brands to new heights. We originally began working together at Rosetta Stone where we revamped the marketing strategy, leading to a significant revenue increase and a swift turnaround of the consumer business within a year.
Whether you’re a young company in need of marketing guidance or the CEO or CMO of an established brand that needs a fresh approach, we can make marketing work for you.
Elevating Brands with Executive-Level Fractional Marketing Services:
Marketing Strategy and Planning
Brand Positioning and Messaging
Audience Refinement
Creative Development and Execution
Leadership Advisory
Team Assessment and Coaching
Core Services
C-Suite Advisors
We assist CEOs and CMOs from growing companies (Series B and beyond) to established brands in building a strong marketing foundation, seeking new consumer insights, and developing innovative creative solutions. We evaluate your current marketing activities, devise a strategy, align on success measures, execute the plan, and support team growth for lasting success. As the strategy progresses, we provide coaching to marketing leaders.
Brand Response Experts
We help companies boost their financial success by complementing their performance marketing channels with brand building. We collaborate with you from goal setting to creating and testing ideas. We assess the outcomes and suggest future strategies for creative campaigns.
Turnaround Leaders
For established companies that may have plateaued, we can help you get back on the path to financial success. Whether the business needs a brand refresh, repositioning, target audience redefinition, or all of the above, we have a proven track record of revitalizing brands and their bottom line.
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Christina is a passionate consumer advocate with over 25 years of marketing experience across a breadth of disciplines and industries in the tech sector including travel, real estate, legal services, education, and online dating. With a strong background in performance and brand marketing, Christina brings a holistic approach that has driven measurable business results for both leading and challenger brands.
Christina honed the marketing fundamentals at Expedia, where she was the first consumer PR hire, and subsequently held roles leading the travel brand’s $100M+ advertising campaign. During her time at Microsoft, working with the Bing and MSN brands, Christina created a brand strategy that disrupted the category, developing and executing advertising and marketing programs to support the $200M+ media plan and fuel share growth. As vice president of global marketing at Rosetta Stone, Christina managed the worldwide B2C and B2B marketing teams and grew revenue 50% year over year.
Most recently, as CMO of Plenty of Fish at Match Group, she breathed new life into an outdated brand, growing the user base by 20% and significantly improving brand perception with a double Webby Award winning campaign, The Gallery of Dick Pics (it’s not what you think!). Just this year, she was honored to be named #7 in The CMO’s Top Marketers to Follow in 2024.
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A multiple award-winning Executive Creative Director, Andy has sculpted his reputation over 25 years, bridging the gap between strategy and creativity for some of the world's most iconic brands. His journey through both agency roles and in-house positions has honed his ability to captivate consumer interest, transforming awareness into loyalty.
Leveraging strong business acumen with deep creative expertise in visual design, video production, motion graphics, and branding, Andy's innovative approaches have garnered Advertising and Industry awards for Rosetta Stone, Total Wine & More, Lonely Planet, The Points Guy, NBC Universal, and Audi, while also crafting world-class campaigns for dozens of other brands.
More than just creating campaigns, Andy crafts narratives that resonate and deliver on business goals, leaving a lasting impression on the audience and setting dozens of brands on the path to success.
We’ve Been Around the block
Our business may be new, but our experience is second to none.
Here are just a few of the household names we’ve helped over the years.
Get in touch.
Got a creative vision that needs shaping or a marketing challenge that’s keeping you up at night? Let’s talk!
We’re all about making connections that count, crafting campaigns that captivate and command attention, and mentoring leaders to redefine what's possible. Your transformation begins now. Let’s dive in and explore the possibilities together.