Building Brand and Bottom Lines
What is
Maeve Marketing?
We are a collective of experienced marketing leaders and operators who know how to channel the power of marketing effectively, resulting in business success for you.
The idea for our collective came from a simple belief - that marketing matters and is money well spent. The right strategy moves businesses forward. The right talent elevates brands. Asking the right questions and identifying the right problems is the first step to achieving success. Yet so many companies struggle with how to leverage marketing to benefit their businesses.
We have decades of experience building some of the biggest brands and household names. We know how to make marketing work for you. The marketing magic that we wield doesn’t just build world class brands, it makes companies money. We get results. Let us show you how!
Executive-Level Marketing on a Fractional Basis
Brand Positioning
Marketing Strategy and Planning
Creative Development and Execution
Leadership Mentoring
Team Building
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Christina is a passionate consumer advocate with over 25 years of marketing experience across a breadth of disciplines and industries in the tech sector including travel, real estate, legal services, education, and online dating. With a strong background in performance and brand marketing, Christina brings a holistic approach that has driven measurable business results for both leading and challenger brands.
Christina honed the marketing fundamentals at Expedia, where she was the first consumer PR hire and subsequently held roles leading the travel brand’s $100M+ advertising campaign. During her time at Microsoft, working with the Bing and MSN brands, Christina created a brand strategy that disrupted the category, developing and executing advertising and marketing programs to support the $200M+ media plan and fuel share growth. As vice president of global marketing at Rosetta Stone, Christina managed the worldwide B2C and B2B marketing teams and grew revenue 50% year over year.
Most recently, as CMO of Plenty of Fish at Match Group, she breathed new life into an outdated brand, growing the user base by 20% and significantly improving brand perception with a double Webby Award winning campaign. Just this year, she was honored to be named #7 in The CMO’s Top Marketers to Follow in 2024.
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Andy, an award-winning Executive Creative Director, has sculpted his reputation over 25 years, bridging the gap between strategy and creativity for some of the world's most iconic brands. His journey through both agency roles and in-house positions has honed his ability to captivate consumer interest, transforming awareness into loyalty.
Leveraging strong business acumen with deep creative expertise in visual design, video production, motion graphics, and branding, Andy's innovative approaches have garnered Advertising and Industry awards for Rosetta Stone, Total Wine & More, Lonely Planet, The Points Guy, NBC Universal, and Audi, while also crafting world-class campaigns for dozens of other brands.
More than just creating campaigns, Andy crafts narratives that resonate and deliver on business goals, leaving a lasting impression on the audience and setting dozens of brands on the path to success.
Our Superpowers
C-Suite Advisors
We help companies that aren’t ready to hire a CMO - or even a full marketing team - build the foundation for marketing success. We translate the fundamentals of marketing, demonstrate how to apply them to your business, and how to leverage them for growth. We can develop your marketing plan, ensure alignment around approach and success metrics, execute the plan, and help you build the team to see it through long term. We also offer mentoring for marketing leadership to ensure goals are on track.
The Turnaround Experts
We have a great deal of experience helping companies that have plateaued reach new heights. Whether the business needs a brand refresh, repositioning, a reconnection with the highest potential audience, or all of the above, we have a proven track record of breathing new life into brands and their bottom line.
The Creative Project Leads
Want to test into more brand-focused marketing but don’t know where to start? We work with you to define the goals, success milestones, and project parameters through to creative concepting, development, and testing, evaluation of results, and recommended next steps. Plus we can develop a holistic plan that includes focus on both brand and performance for optimal growth.
Get in touch.
Got a vision that needs shaping or a challenge that’s keeping you up at night? Let’s talk!
We’re all about making connections that count, crafting campaigns that captivate and command attention, and mentoring leaders to redefine what's possible. Your transformation begins now and we’re right here with you, so let’s dive in and explore the possibilities together.